1. Internet Marketing
  • What is internet marketing?
  • Types of online marketing
  • Online marketing trends
  1. Web Analytics
  • What is web analytics?
  • Off-site web analytics
  • On-site web analytics
  • Reasons for using web analytics
  • Various subtopics of web analytics: methods of measuring web traffic
  • Basic Metrics
  • Using log files
  • Page tagging
  • Determining geographical location
  • Click analytics
  • Google Analytic
  1. Conversion Optimization
  • What is conversion optimization?
  • What conversion optimization is not
  • Some important terms to remember
  • Calculating conversion rate optimization
  • Elements of the CRO process
  • The numbers
  • Making sense of the CRO
  • The ideal CRO
  • Metrics to help you understand CRO
  1. The Basics of Search Engine Marketing
  • What is Search Engine Marketing (SEM)?
  • The definition
  • Advantages of SEM
  • Internet marketing: search engine marketing
  • Paid methods
  • Pay-per-click advertising (PPC)
  • Cost-per-thousand impressions (CPM)
  • Ad formats
  • The position of search engine marketing today
  • Search engine optimization and search engine marketing
  • The importance of SEM
  1. The Basics of Social Media Marketing
  • What is Social Media Marketing (SMM)?
  • Social media platforms
  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • YouTube
  • Social media marketing strategy
  • Benefits of social media marketing
  • Increase brand recognition and loyalty
  • Make use of the reach of the internet
  • Increase conversion
  • Reach more people
  • Reduced cost of marketing
  • Take advantage of different formats
  • Available to everyone
  1. The Basics of Search Engine Optimization
  • Essentials of search engine optimization
  • Search engine optimization elements
  • On-page SEO
  • SEO content writing
  • Code optimization
  • Inbound links
  • Origin and history of search engine optimization
  • Present-day algorithms: Non-disclosure
  • Types of SEO
  • Mistaken belief about SEO
  • What SEO can and cannot do
  • SEO Disclaimers
  • Off-site SEO
  • Tips and tricks of SEO
  • Writer for the readers first
  • Get your readers to re-post
  • Earn natural Links
  • Images and image characteristics
  • Text length
  • No plagiarism
  • Page formatting
  • Navigation
  • SEO suitability
  1. Email Marketing
  • What is email marketing?
  • Debunking the myth
  • Why is email marketing one of the most preferred ways to contact people?
  • The different ways in which email marketing works
  • Tips, tricks and things to keep in mind when implementing an email marketing strategy
  1. Affiliate Marketing
  • What is affiliate marketing?
  • How does affiliate marketing work?
  • Marketing techniques
  • Pay per sale
  • Pay per lead
  • Pay per click
  1. Steps to Develop Internet Marketing Strategy
  • Build your marketing framework
  • Focus on your customers
  • Develop your own story
  • Take advantage of SEM
  • Launch social strategy
  • Build your community
  • Increase traffic
  • Increase conversions
  • Analyze and get feedback from the community
  1. Lead Generation
  • What is a lead?
  • Generating leads
  • Lead generation process
  • Host a survey
  • Refine your approach
  • Share a coupon
  • Content
  1. Internet Marketing for Mobile Devices
  • How to optimize your website for mobile devices?
  • Use responsive design
  • Separate pages or URLs for mobile
  • Mobile marketing in local searches
  • Why is this important?
  1. Internet Marketing Glossary

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